It’s a gamble. If you follow job posting best practices, even in the current climate, many recruiters and HR professionals practice the ‘post and pray’ method of job postings. Merely uploading the job description should be enough to attract quality candidates, right? Here’s why this is wrong, and some tips on how to market your job listings to potential candidates.
Keywords still rule the job title
Part of why you may not get the views you want is that job posting sites work much like search engines. They rely on translating what candidates are searching for (by keywords and keyword phrases) into what employers are posting (job titles). If the two don’t match, the employer (and candidate) lose. A quick search of your job title on Google or Indeed will tell you if the title is common or uncommon. It’s okay to change your job title if similar jobs seem to pop up more often.
Example: “Website Project Specialist”
This title may be perfect for your organization because you love the semantics of a ‘Specialist’ and they will work on “Website” “Projects.” However, the knowledge, skills and abilities you may be looking for are closer to that of a general website project manager, with experience in Agile project management. The role requires client management, deadline management and organization. Market your position with a more standard title and save the ‘real job title’ for when you interview candidates.
Translation: “Web Project Manager,” “Web Manager,” or “Project Manager”
- Do a google search for your job title and see what pops up. If you don’t find a lot of results, try searching for for another title that shows more search results
- Check out Onet.org and find your occupation in their list. They will suggest job titles similar to yours and give you some great data to unify to. This is extremely helpful for jobseekers as well.
Web best practice tips for online job postings
Corridor Careers has been consistently ranked high by job seekers because often our listings have the most complete information about a job opening. Job seekers want all the deets! That said, there are some ways to make the job description easier to digest and clarify the key skills and features so you get well-qualified candidates to apply.
Job Description Formatting
Our job description form allows for you to copy/paste your job description from a word document or similar setup, but sometimes unwanted characters or formatting flow over. To remove formatting, simply click the Tx (remove formatting) button after selecting your text.
- Try to keep your paragraphs to 5 lines or less, and call out key skills or requirements in bullets or numbered lists.
- Do not use italics or change the text color.
- Bold text is great to use…unless you make everything bold – then it’s almost like you are yelling at the job seeker.
- Refrain from using ALL CAPS
Tips to be inclusive
Avoid loaded descriptors like ‘rockstar’ and ‘superior in your title and job description. Studies show these reduce applies and can be considered ‘gender-biased’ terms worth avoiding.
Recent efforts to increase skills-based hiring, are some ways local employers are working to remove bias from hiring. If your company is proactive in your diversity and inclusion goals, be sure to mention it.
Again, using Onet.org as a guide, select the industry categories appropriate to your role. Corridor Careers recommends selecting a primary and secondary category. Most job boards only allow one job category, so make your first choice your best choice.
Location and Pay Range
You can select multiple locations for the job, however your first selection should be the primary location. In addition, if you include a street address for the job site, a map will appear on the job description page, which is helpful to job seekers who are new to the area, or anyone unaware of your business.
Providing at least a pay range also helps attract or narrow your candidate pool to those who are ‘shopping’ in your pay range. This is extremely popular for job seekers, and they often see ‘average wages’ on job sites. Since it is a familiar feature, it should be something you think about utilizing.
Benefits and perks tips
Google is often the first place job seekers go to search for a job. We created this field recently so we can make sure the Google and other search engines understand what benefits are included in a job listing with our codebase. To use it, simply take any benefits or perks in your job description and paste them in this field.
There is no need to duplicate text, and you will be able to see the content it in your preview. Be sure to call out unique benefits or perks. Pet insurance, tuition assistance, HSA or 4o1k match levels are worthy of noting. Free parking is be a huge benefit in Iowa City, so make sure you mention things you hear candidates get excited about when they interview.
Apply method tips
The best method for receiving more online applications is an email apply method. It allows the job seeker the knowledge that they can upload their resume and/or cover letter and apply right away for a job. Often applicant tracking systems will require them to register before applying for a job, and they may not have the time to take action right now. If you use Corridor Careers and select a Network Reach package or other network distribution, email apply methods give you the greatest distribution as sites like Indeed and CareerBuilder only accept jobs with an email application option.
URL apply is the second best option. When you direct a job seeker to apply for a job on your website, make sure the link you give them takes them directly to the job you are advertising. Don’t make a job seeker find your job again!
Wow, that seems like a lot of tips! But if you want even more, you can get our free Best Practice Guide. It’s full of step-by-step instructions for turning your job posting into a great
marketing hiring tool.
Or maybe you are all set? Post your job today on Corridor Careers.