It's a gamble. If you follow job posting best practices, even in the current climate, many recruiters and HR professionals practice the 'post and pray' method of job postings. Merely uploading the job description should be enough to attract quality candidates, right? Here's why this is wrong, and some tips on marketing your job listings to potential candidates. Keywords still rule the job title You may not get the views you want because job posting sites work much like search engines.